LINE and Blockchain
Since its launch in 2011, LINE has grown into a global service used by millions around the world. Today, it's more than a simple mobile messenger, having evolved into a smart portal that provides comprehensive solutions for all aspects of our users' lives. It was the contributions of our users that drove the rapid growth of the LINE ecosystem. Now we want to take the idea of contribution-driven growth to the next level, rewarding users by sharing the added value of the LINE ecosystem with them. Through the launch of our blockchain and token economy, LINE is doing just that — optimizing how we share value and promote mutual growth as we continue to transform into a new digital era.